A green standard for companies that act to reduce their carbon footprint is launched today by the Carbon Trust. Backed by business groups and environmental campaigners, the new standard is intended to end "greenwash" and highlight firms that are genuine about their commitment to the environment.

Tom Delay, chief executive of the Carbon Trust, said the move was designed to end public mistrust of corporate climate change claims. Only businesses that can demonstrate a real reduction in carbon pollution from their operations are eligible. No offsetting of emissions by funding carbon reduction projects elsewhere is allowed. ... Read full article